Agencies
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Agencies
Wrong Map Gets Coke in Trouble in Russia
Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.
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Agencies
Clients Don’t Trust Agencies When it Comes to Social
The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
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Agencies
Advice for Creating a Beautiful Agency-Client Relationship
Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]
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Agencies
4 Tips to Keep Top Creative Talent Happy
Forbes opines that when agency creative talent jumps to the client side they find that the grass is not always greener.
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Agencies
Is Your Agency Headed Downhill?
Is your agency selling to the wrong clients? Is your talent team not so talented? These may be signs that your agency is starting to falter.
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Agencies
Agency Special Report: The Only Constant is Change
Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.
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Acquisition
Coffee-mate Opens The Café on OSU Campus
Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.
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Agencies
P&G’s Move to Omnicom Shadows Bigger Upheaval
This article takes an in-depth look at why P&G, the largest global advertiser, moved its media buying and planning business to Omnicom from Publicis Groupe.
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Agencies
Run a Marketing Team like LeBron James Plays Basketball
As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.
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Acquisition
Lowes Targets NY Millennials on all Screens & Windows
Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.