Channel | Agencies

At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.

The controversy over spec work is raging. Here's a deep dive into all sides of the issue, including tips for marketers when asking for creative spec work.

The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.

Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.

Bruce Henderson, Jack Morton's CCO, on marketing concerns, budgets and the big marketing story of 2016, among other topics.

Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

Should you hire a chief media officer?