Agencies
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Agencies
5 Legal Mistakes Agencies Make When Seeking New Business
Here are five legal mistakes agencies make when in the whirl of pitching new business—and how to fix them.
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Acquisition
The Pressure is On for CMO’s to Detect/Thwart Disruptors
The burden is once again on the CMO to play an active role in disruptive marketing: To keep watch on emerging threats from disruptors.
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Acquisition
Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Marc Pritchard, chief brand officer for P&G, said its marketers were getting so confused by all the technology that it came up with 3 guideposts to rule marketing.
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Agencies
As a Marketer, Do you get Introduced as a Publicist?
Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has written this article explaining the difference.
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Acquisition
McDonald’s CMO on Content, DDB and Other Stuff
McDonald’s CMO Deborah Wahl was onstage at Advertising Week this week with DDB CEO Wendy Clark who led the 16-week pitch—and won—McD’s business.
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Agencies
Lost a Long-Time Client? Publish a Goodbye Video
Rinck Advertising has taken a novel approach to losing a 9-year client relationship, it created an online video saying farewell.
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Acquisition
Want More Referrals? Listen to Your Clients
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
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Agencies
Follow Our Media Buying Transparency Guidelines or Face Expulsion: 4As
The 4As directive came from President Nancy Hill who called the issue of media buying transparency guidelines “critical.”
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Agencies
What Agencies Can Learn from Recent “Big Pitches”
5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.
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Acquisition
Heineken Helps Restore Abandoned Miami Marine Stadium
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.