Tech & AI Archives - Chief Marketer

AI

Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.

Tech & AI

Google’s new AI Mode will disrupt retailers’ web traffic

Nearly 44% of a retailer’s web traffic that ends in conversion comes from paid or organic search. Google’s new AI Mode will change that. Google is rolling out AI Mode, a chatbot-style interface within search, the behemoth announced at its annual developer conference, Google I/O in May. Instead of shoppers typing in a few keywords […]

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AI

What Google’s AI Mode Means for Search Traffic and Brands

Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.

Tech & AI

Retailers invest in AI with few gains to the customer experience

A new survey finds that most U.S. ecommerce companies rate their artificial intelligence ROI as good, even if the impact today is minimal. About a quarter of U.S. ecommerce companies that have invested in artificial intelligence say it has made a “slight improvement” to their customers’ digital experience. Yet, 97% say that this ROI is […]

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Tech & AI

TV ads build trust at Nobull

Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]

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Tech & AI

Influencers bolster image assets at PeachSkinSheets

Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation. While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

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Tech & AI

Inside Hibbett’s retention marketing strategy

Hibbett continues to add to its loyalty program to keep shoppers engaged and bolster its customer analytics. Email and SMS marketing help drive in-store purchases. Email and SMS marketing are pulling their weight and then some at Hibbett. The sports apparel and shoe retail chain has millions of shoppers in its SMS program and […]

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ROI | Metrics

If Macro-Economics Are Wreaking Havoc on Your Marketing, You Need to Quantify Your Micro-Economics

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven insights. Partner Content by Mutinex.

AI

Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

Tech & AI

Generative AI questions on product pages increase conversion at PlushBeds

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased after implementing the tool. Product detail pages are one of the most critical pages on an ecommerce site, responsible for educating shoppers with everything they need to […]

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