Tech & AI Archives - Chief Marketer

Q&A with Lowe’s CMO on the brand’s creator network, marketplace expansion and more

Editor’s Note: Home Improvement retail chain Lowe’s is pushing a large agenda forward. The retailer kicked off its “We’re Here to Help” campaign platform last month, promoting the retailer’s commitment to community revitalization; it plans to launch a marketplace to expand its assortment; plus, it debuted a creator network to improve its influencer measurement. Jennifer Wilson, senior vice […]

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Research

Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.

Tech & AI

AI will define the 2025 holiday season

Salesforce predicts fewer discounts and more shoppers using AI to find deals for the 2025 holiday season. The 2025 holiday season will be defined by consumers using artificial intelligence to shop, according to ecommerce technology provider Salesforce. Salesforce’s 2025 holiday predictions are: Like 2024, value and the challenging economic environment are top-of-mind for consumers. But […]

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AI

How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.

Tech & AI

Walmart launches generative AI shopping chatbot

Walmart debuted an app-only generative artificial intelligence chatbot, named Sparky, that can summarize reviews, offer product recommendations based on shopper requests and create product comparisons. Walmart displays the “Ask Sparky” feature as a main button on the bottom navigation bar of its app. Sparky can answer non-product-specific questions as well, such as the weather, sporting […]

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Acquisition

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

Tech & AI

Sonos invests in agentic AI

Speaker brand Sonos is eager to have agentic AI surface operational efficiencies and handle B2B customer requests. Speaker brand Sonos likes the sound of agentic AI so much that it is piloting an agent for its business-to-business customer portal. The B2B ordering platform, which caters to Sonos’ custom integrators and distributors was in desperate need […]

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AI

Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.

Tech & AI

Google’s new AI Mode will disrupt retailers’ web traffic

Nearly 44% of a retailer’s web traffic that ends in conversion comes from paid or organic search. Google’s new AI Mode will change that. Google is rolling out AI Mode, a chatbot-style interface within search, the behemoth announced at its annual developer conference, Google I/O in May. Instead of shoppers typing in a few keywords […]

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AI

What Google’s AI Mode Means for Search Traffic and Brands

Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.