Tech & AI Archives - Chief Marketer

‘Treat’ Culture, COVID and lack of 5-year plan impacts Gen Z spending

‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending

NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.

Nikon Hosts Experiential Pop-Up During SXSW

Shopper/Retail

Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators

Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.

when Aflac adds AI to customer experience and when it doesnt

Tech & AI

When Aflac Integrates AI into Customer Service — And When It Doesn’t

Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy.

Leadership Advice

New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]

Criminals try Generative AI for Return Fraud at Boll & Branch

Shopper/Retail

How Boll & Branch Spotted Scammers Attempting Generative AI Fraud

CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.

Shopper/Retail

Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store

Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

Top Women Network

The Knot Says ‘I Do’ to ChatGPT Ads Pilot

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

CMO Council

Five Structural Repairs for Marketing Organizations to Pass the AI Audit

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.

AI

Jasper State of AI Report: Marketers’ Responsibilities Shift, ROI Harder to Prove

Jasper’s “The State of AI in Marketing 2026″ report details how marketers roles have shifted, where ROI is more difficult and how companies plan to invest.

Marketers on Fire

Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership

In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.