Tech & AI Archives - Chief Marketer

TV ads build trust at Nobull

Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]

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Tech & AI

Influencers bolster image assets at PeachSkinSheets

Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation. While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

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Tech & AI

Inside Hibbett’s retention marketing strategy

Hibbett continues to add to its loyalty program to keep shoppers engaged and bolster its customer analytics. Email and SMS marketing help drive in-store purchases. Email and SMS marketing are pulling their weight and then some at Hibbett. The sports apparel and shoe retail chain has millions of shoppers in its SMS program and […]

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ROI | Metrics

If Macro-Economics Are Wreaking Havoc on Your Marketing, You Need to Quantify Your Micro-Economics

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven insights. Partner Content by Mutinex.

AI

Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

Tech & AI

Generative AI questions on product pages increase conversion at PlushBeds

PlushBeds enhances its product detail pages with AI question prompts. Beyond its conversion rate increase, the mattress brand’s customer service calls have decreased and its SEO ranking increased after implementing the tool. Product detail pages are one of the most critical pages on an ecommerce site, responsible for educating shoppers with everything they need to […]

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Tech & AI

Home Depot continues to add features to its retail media network

The Home Depot hosted its second InFronts event for brand advertisers on its retail media network, Orange Apron Media, in April at Truist Park in Atlanta. The home improvement retail chain unveiled several new features on its platform, such as geotargeting capabilities for on-site ads, to the roughly 350 suppliers who attended in person, and […]

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AI

Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

Tech & AI

5 key takeaways from Shoptalk 2025

The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point. The show, which took place March 25-27, attracted […]

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ROI | Metrics

Measuring ROI for Generative AI Lags Behind AI Adoption

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.