Tech & AI
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Trends
The OOH Upgrade You’ve Been Waiting For: ‘Smart’ Billboard Trucks that Drive ROI
What has four wheels and a tech stack so savvy it can geo-target customers, prove performance in real time and deliver a 45 percent boost in retail foot traffic? We’re talking LED billboard trucks, those small but mighty screens on wheels you couldn’t miss if you tried — and that’s exactly the idea.
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Campaigns
Education Platform Pearson Uses AI To Rewrite Its Past
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]
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Shopper/Retail
Wayfair CMO Shares Social Marketing Highlights Ahead of Shoptalk
Wayfair’s top marketer Paul Toms discusses how the company moves fast to hop on social media trends, plus recent generative AI customer experience wins.
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Shopper/Retail
‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending
NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event.
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Shopper/Retail
Nikon’s Experiential Pop-Up at SXSW Targets Experienced Photographers and Creators
Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.
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Tech & AI
When Aflac Integrates AI into Customer Service — And When It Doesn’t
Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy.
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Leadership Advice
New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership
Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]
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Shopper/Retail
How Boll & Branch Spotted Scammers Attempting Generative AI Fraud
CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.
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Shopper/Retail
Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store
Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.
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Top Women Network
The Knot Says ‘I Do’ to ChatGPT Ads Pilot
The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.
