Social
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Social
5 Social Media Tools to Simplify Your Life
(Social Media Examiner) Jamie Turner If your daily social media responsibilities have become a bit too much, you’re likely due for some help. In this post you’ll find an overview of five helpful social media management tools to make the job easier. One, Sprout Social, offers a pleasant user interface and enables users to quickly […]
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Social
Why You Should Know About Unpublished Page Posts on Facebook
A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.
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Social
The Emergence of Influencer Marketplaces—Part II The Brands
Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.
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Data & Analytics
Social Helps Raytheon Build B2G relationships
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
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Social
Reader’s Digest Automates Influencer Marketing
TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.
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Social
Facebook and Open Graph Search Elevate Local Pages
Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.
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Social
5 Ways to Find a True Influencer
There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.
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Social
The Emergence of Influencer Marketplaces: Part I The Influencer
This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.
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Social
How to Identify Influencers
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.
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Social
Data Integration is Key Tech Need in 2013
Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.
