Sampling
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B-to-C Events
Wendy’s NCAA Sponsorship Sizzles with Supersized Visuals and a Growth Mentality
The NCAA’s March Madness set records this year with the women’s title game drawing more viewers than the men’s for the first time, and attendance across both the men’s and women’s championships at historic levels. Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which […]
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B-to-C Events
Sponsors Bring ‘Living Brackets’ and ‘Dream Courts’ to the 2024 Men’s and Women’s Final Four Tournaments
There’s no better way to engage college hoops fans than to pass them the ball, and that’s exactly what sponsors did at the 2024 NCAA Men’s and Women’s Final Four Tournaments this month. From pop-a-shot games to shooting drills to dunk moments, brands at both competitions placed attendees in players’ shoes—and the spotlight. The savviest […]
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B-to-C Events
The Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers.
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B-to-C Events
How Nespresso Turned a New York City Elevator into a Mini Café
Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally. On March 7, to showcase the functional features of its smallest coffee machine, Vertuo Pop, the brand transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café.
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B-to-B Events
The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin
As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential […]
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B-to-C Events
Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic […]
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B-to-C Events
How Four Brands are Marking St. Patrick’s Day 2024 with Experiential Shenanigans
Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed […]
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