Pop-Ups

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  B-to-C Events

  The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste

  This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games.

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  B-to-C Events

  FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Shōgun’

  FX and Nobu collaborated on several experiences inspired by “Shōgun” at five Nobu locations across the U.S. Guests at Nobu Hotels traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in the historical drama.

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