Online Advertising
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Online Advertising
Sincera Offers A Free API For Some Of Its Prized Metrics
The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]
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Technology
NewFront Presentations Tout Interactive TV Advertising
One big theme of the 2025 NewFronts: consumers are being encouraged to interact with ads through QR codes and gamified experiences.
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Online Advertising
The Trade Desk Returns To Form With A Strong Q1 Earnings Report
If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third, […]
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Online Advertising
Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly
In April, Google was found guilty of operating a monopoly over ad tech. Now it’s time for the fix-it phase. On May 2, Judge Leonie Brinkema, who presided over the case, held a hearing in Alexandria, Virginia, where Google’s lawyers and attorneys from the Department of Justice convened to explore possible corrective measures to restore […]
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Online Advertising
Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done
Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an illegal monopoly in the publisher ad server and ad exchange markets. The 80-year-old Judge Brinkema could be a new figure […]
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Online Advertising
The Possible Show: Can It Possibly Be A Tentpole Already?
The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible conference, a show that has rapidly established itself as an influential industry event.
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Online Advertising
As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate
The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger […]
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Online Advertising
Q1: Google’s Earnings Are Up, AI Is Growing – And All Controversies Are Neatly Ignored
Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the landmark antitrust ruling against Google last week, declaring it an illegal monopolist in the online advertising market. Just kidding. Neither the ad tech antitrust case against Google nor the search antitrust case – a hearing over remedies […]
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Online Advertising
The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising
Back in 2022, the term “surveillance advertising” became common parlance at the Federal Trade Commission. But you won’t catch any of the current commissioners or key staff invoking that term anymore. Using pejorative labels, like “surveillance advertising,” for example, “does nothing to help us understand the practice,” said Christopher Mufarrige, the newly appointed director of […]
From
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MarTech
Wurl Report: CTV Viewership Trends and Shifts in the Advertising Experience
As the connected TV market continues to grow, there are still plenty of opportunities for improvement across the ecosystem that marketers can capitalize on, according to data from Wurl’s March 2025 CTV Trends Report.
