Media Relations
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Branding/Marketing
PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.
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Media Relations
Your CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually Want to Hear From
Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.
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Branding/Marketing
SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists
SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.
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Digital & Technology
Indeed’s VP, Corporate Comms, on Top Use Cases for Generative AI
At PRNEWS’ March 25 online training workshop, Artificial Intelligence for PR, attendees will learn best practices for pitching media using generative AI, how to use the latest tools for deep research, top AI use cases for PR professionals, how to protect organizations from AI threats, and much more. Following is a conversation with one of our panelists, Scott Dobroski, VP, Corporate Communications at Indeed, on best practices for using AI when pitching media.
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Media Relations
Local Media is Often Overlooked: Learning from Sports PR
While local media audiences may be smaller, tailored messaging allows for deeper engagement, enabling niche audiences to connect in ways that mainstream media often cannot.
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Media Relations
Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact
Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.
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Media Relations
The Washington Post’s Devolution has Weakened the Fourth Estate: How Will PR Professionals Adapt?
The Washington Post’s crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting.
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Crisis Management
The PR Struggle to Fix AI-Generated News Errors
As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description.
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Digital & Technology
PR Roundup: Economic Blackout, AI Improving, Oscars on Social
This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.
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Crisis Management
PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions
This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.
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