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Email
E-mail ID Firm Aims to Restore Trust
Start-up technology firm Iconix took a large step toward widespread adoption of its Truemark authentication technology recently with the announcement its scheme is compatible with Microsoft Outlook 2003.
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Email
Top ISPs Announce Support for Goodmail
Goodmail Systems is expected to announce Thursday its CertifiedEmail system has been adopted by Comcast, Cox Communications, Time Warner Cable’s Road Runner and Verizon.
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Email
Stupid Marketing Watch: Inside the Boston Bomb-Threat Flyer
What is it about marketers in Boston and their uncanny ability to concoct promotions that make people think they’re in danger of imminent death?
On the heels of a Cartoon Network bomb scare that paralyzed the city in January, police evacuated a strip mall last week because of a botched fax promotion that some Bank of America employees mistook for a bomb threat.
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Email
MySpace, The Globe.com Settle Spam Suit
News Corp.’s popular community Web site said Thursday that it settled a spam-related lawsuit it had brought against The Globe.com.
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Email
Those Images May Get You Blocked: Lyris
Contrary to what many marketers believe, spammy looking content is generally not the reason Internet service providers block incoming e-mail, according to a study released today by Lyris Technologies.
User complaints and heavy use of images are two of the more prevalent reasons e-mail gets blocked, according to the e-mail software provider
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Email
Image Fiasco: What AOL’s Changes Mean to You
AOL last week spurred a ruckus in the e-mail marketing industry when it rolled out a new version of its AOL.com and AIM.com free e-mail services that automatically block images by default.
First the Email Experience Council issued a report saying that the services were blocking all images by default. Then deliverability concern Return Path issued a report saying that according to its tests, the services were blocking images only for new subscribers.
So which is it, and what does it all mean to you?
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Email
Belligerant Anti-Spammer Watch: Mumma’s Claims Debunked
Self-proclaimed tireless anti-spam litigator Mark Mumma has been telling anyone gullible enough to believe him that he had no idea I was a reporter during an interview in which he went ballistic earlier this year.
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Email
AOL.com Blocking Graphics; E-mail Open Rates to Drop Further
AOL yesterday unveiled new versions of its AOL.com and AIM.com free e-mail services in which the images are turned off by default.
As a result, e-mailers can expect to see their open rates for messages delivered to AOL.com and AIM.com plummet.
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