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Email
E-mail Marketing Campaigns Need Better Landing Pages: Study
(Promo) Landing pages linked from e-mail marketing campaigns generally fail to grab attention quickly, according to a review of 150 Web sites by Silverpop, a Web marketing solutions provider.
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Email
Linhardt Turns Spamhaus Court Order into New Service
In one of his most intriguing maneuvers yet, e-mail marketer Dave Linhardt has turned his court order against anti-spam blacklisting concern Spamhaus into a new business that conceivably only his company, e360 Insight, can offer.
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Email
Live from DMDNY: ‘Free’ Making a Comeback, Says Speaker
Marketers are increasingly bucking conventional wisdom and using the word “free” in e-mail subject lines, and they’re doing it with success, said Jay Schwedelson, corporate vice president of Worldata at the Direct Marketing Days in New York conference Thursday.
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Email
Live From DMDNY: Be Relevant; Don’t Look Spammy, Panelists Say
Sending relevant massages and making sure e-mail messages don’t look to an Internet service provider like they’re spam are the keys to getting e-mail delivered, said panelists Wednesday at the Direct Marketing Days New York Conference.
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Email
MyBuys Makes Marketing Personal
Paul Rosenblum, vice president of marketing for MyBuys, claims his company
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Email
FTC Warns of Bogus E-mail Claiming to be From Agency
The Federal Trade Commission warned yesterday that some consumers and business executives have received e-mails purportedly from the FTC that are really attempts to install spyware.
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Email
E360 Hacker E-mail Spawns Urban Legend
An e-mail message apparently sent by a hacker from e-mail marketer e360 Insight
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Email
Three Metrics that Make Your E-mail Reputation
Everyone in e-mail marketing seemingly knows they need a good reputation to get their messages delivered, but do most know what factors go into creating one?
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