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Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
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Email
Multiple Email Addresses for Customers Can Hurt Response
As marketing databases mature, they inevitably accumulate more data, perform more slowly, and
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Data & Analytics
Email Watch: Nook Scores High With Pop Quiz
This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our
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Data & Analytics
Fan Club Promotions Help Dairy Queen Drive Customers to Franchises
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members
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Acquisition
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
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Data & Analytics
10 Ways to Make Email Work Harder
Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.
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Email
Email Watch: Happy New Year!
Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012
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Data & Analytics
Don’t Make Email Marketing a Siloed Experience
A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.
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