Mobile
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Mobile
Live from the Mobile Marketing Forum: From the Mouths of Babes
Cell phones are used for a variety of features. Whether it’s talking, texting or surfing the Internet, consumers love the devices for their mobility and accessibility. But they have mixed feelings when it comes to advertising and marketing messages on the phones.
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Mobile
Live from the Mobile Marketing Forum: Consumer Engagement is Key
Mobile marketing is hot. And more and more brands are leveraging the technology through promotions to stay relevant and hip with their audience.
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Mobile
Mobile Advertising Technology Introduced
Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.
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Mobile
Network Launched for Internet Telemarketing to Cell Phones
Medio Systems Inc. has formed a partnership with Ingenio Inc. to integrate pay per call advertising within Medio MobileNow, a new mobile search-advertising network.
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Mobile
Mobile Advertising Technology Introduced
Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.
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Mobile
Mobile Game Distributor Buys Marketing Platform
Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform.
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Mobile
Ford Goes Mobile for Edge
Ford is talking up its new crossover vehicle, Edge, with a mobile Web site and messages delivered to consumers’ cell phones.
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Mobile
Consumers Find Mobile Ads Irritating, Unless Relevant: Forrester Research
Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.
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Mobile
The N Launches Teen Mobile Research Panel
Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel
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Mobile
YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless
Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.