Digital
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Digital
Short Cuts
SideStep Scores Funding Round,
Eddie Bauer CEO Resigns,
Click Audit Firm Gets Investment -
Digital
European Union to Overhaul DM Consumer Protection Rules
The European Commission has unveiled plans overhaul European Union consumer protection rules in an effort to increase confidence in online shopping and boost cross-border sales, according to wire service reports.
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Digital
Online Impression Recording Worries Advertisers, Agencies: ABC
Many advertisers and advertising agency executives are concerned that their online impressions are not being properly recorded, according to the Audit Bureau of Circulations.
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Digital
The Other 20 Percent of Success
In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—
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Digital
Red Bricks Media Names New CEO
Interactive marketing agency Red Bricks Media has promoted vice president of client services Ed Kim to the post of chief executive officer.
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Digital
Bowl Ads Still Neglect Basic SEM Blocking and Tackling
Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. That small distraction didn’t stop advertisers from doing more search marketing than ever against their Bowl TV spots
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Digital
Long-Tail Optimization—Hold the Brands
You know you should be optimizing for natural search.But knowing that something can be a help is a far cry from being able to accurately estimate the benefit your site can get from thorough search engine optimization (SEO). Visualizing that boost is particularly difficult for large Web retailer sites with tens of thousands of pages. Madison WI-based SEO firm NetConcepts set out last year to make that optimization incentive easier to see.
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Digital
A Dearth of Search Among Big-Box Retailers
(Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization
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Digital
Bowl Ads Neglect Basic SEM Blocking and Tackling
(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out.