Digital

• Digital

  JupiterResearch Predicts Online Ad Shift to Behavioral Targeting

  The latest online advertising projections from JupiterResearch predict total online advertising spending will grow to just shy of $20 billion by the end of this year and increase to $35.4 billion by 2012.

• Digital

  Checkout Party Costs Google in eBay Ads

  A ploy to promote Google’s Checkout automated payment system has led auction Web site eBay to pull its Google search advertising, depriving Google of its largest single AdWords client.

• Digital

  Video Ad Growth Will Outpace Search by 2011: IDC

  Search marketing will continue to attract growing ad budgets from now until 2011, but its share of total online ad spending will slowly decline during that time from 40% in 2006 to 32% in 2011 due to the rise of Internet video advertising, according to a report from research firm International Data Corp.

• Digital

  Five Questions on the Digital Creative Evolution

  To share some ideas for driving user engagement through digital creative, I spoke to Olaf Czeschner, Chief Creative Officer, Frankfurt, Germany. Our international colleagues bring a refreshing perspective since their markets have different design sensibilities and different degrees of technology penetration.

• Digital

  Leveraging New Online Media Tools: The Argument for Engagement

  Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn’t do before?

• Digital

  Yahoo!: The Quality Goes in, or the Price Goes Down

  The publisher networks operated by the big search engines—and for that matter, most contextual networks owned by anyone—have gotten a reputation as somewhat murky environments where advertisers can’t be sure what sites are delivering their ads or how well those placements are performing. As a result, some marketers have shied away from advertising on Google’s AdSense network or the Yahoo! Publisher Network while contextual networks like Quigo Technologies that offer greater transparency are picking up business.

• Digital

  SendTec Takes to TV Spots in Search of Search Customers

  How can you tell search marketing has gone main stream? Well, it might be the moonshot prices the engines have offered for recent acquisitions such as Doubleclick and aQuantive. Or you could note, as The Times Online did last month, that Google, a company that went public less than three years ago, now has greater capitalization than McDonald

• Digital

  Mobile Campus Puts Local Ads on Student Phones

  In mobile marketing, it

• Digital

  Pepperjam Taps DoubleClick for Ad Serving

  Pepperjam, an Internet marketing agency, has selected DoubleClick Inc. to provide digital advertising and marketing services.

• Digital

  Short Cuts

  Precise Leads Inc. has launched a new Web site (www.preciseleads.com) to help insurance agents generate leads online.