Digital

• Digital

  Religious Jewelry Site Puts Faith in Pay-per-click

  After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche

• Digital

  After Semel, a Wait-and-See Q2 for Yahoo!

  Almost exactly one month after Yahoo! replaced former CEO and president Terry Semel with co-founder Jerry Yang and former chief financial officer Sue Decker, the search engine/ Web portal posted quarterly financial results that seemed to suggest why the change was necessary.

• Digital

  Amazon.com’s Grocery, Shoe and Handbag Sites Retain Ad Agency Fly

  Amazon.com has tabbed Fly, a Manhattan-based advertising agency formerly known as RowenWarren, to develop interactive campaigns for its grocery and Endless.com, its shoe and handbag Web site, as well as Unbox, one if its digital categories.

• Digital

  At Your Service: Mentos Assigns Summer Intern to Market Fun

  (Promo) Call it “Subservient Intern.”
  Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King’s landmark Subservient Chicken.

• Digital

  E-News to Go

  Ask.com is partnering with “Ask A Ninja” in a campaign to promote the search engine’s capabilities. The Ninja character, which stars in a popular online video series, will invite viewers to go to Ask.com and search for secret Ninja words.

• Digital

  Stop The Presses: Google Tops Among Search Engines in June

  Google held the top spot in comScore’s listing of search engine activity during June. The company’s sites racked up 49.5% of all queries — roughly 4 billion of the 8 total searches made within the U.S.

• Digital

  Yahoo! Completes Right Media Buyout

  Search engine Yahoo! has closed its nearly $700 million acquisition of online ad exchange Right Media, the company announced late last week.

• Digital

  People in the News

  Karin Marke, formerly vice president of sales for social network MySpace at Fox Interactive, will step into the newly created position of western region sales VP at Glam Media, a network of Web sites aimed at women.

• Digital

  The New World Order in New Media

  What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections.

• Digital

  European Online Spending to Top $22 Billion by 2012: Forrester

  European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.