Local.com Buys PremierGuide
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by Chief Marketer Staff
Local search white labeler Local.com said on Friday it has acquired the outstanding shares of PremierGuide for about $2 million in cash.
Bellevue WA-based PremierGuide provides online business directories to regional media outlets such as newspapers, TV and radio stations. In addition to offering its own branded search site, Local.com also syndicates private-label local search and directory services to some 400 regional media Web sites through its LocalConnect product.
Local.com plans to integrate PremierGuide’s technology and product into LocalConnect. Malcolm Lewis, CEO of PremierGuide, will become vice president of private label products at Local.com.
