Digital

• Digital

  TJX To The Maxx

  Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Digital

  Integrated Marketing Makes E-Commerce Profitable

  E-commerce direct marketers who use multi-channel integrated marketing dramatically increase their chances of generating profits and surviving the growing