Data & Analytics Archives - Chief Marketer

Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.

Data & Analytics

Boathouse CEO Survey: CMO Financial Acumen Improving, But Only 51% Involved in Shaping Growth Strategy

Key insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations.

Marketers

34% of Fortune 500 Firms Lack a CMO – But It’s Not Necessarily a Bad Thing

The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.

Technology

Measuring What Matters: 5 Steps for Smarter Marketing Investment

Five ways to better understand your marketing performance.

The Marketers First-Party Data Checklist

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The Marketers First-Party Data Checklist

Unlocking Customer Insights: Enhancing Marketing with First-Party Data

As the era of third-party cookies draws to a close, the significance of utilizing first-party data amplifies for strategic marketing. This meticulously crafted checklist equips you with the essential framework to harness the power of first-party data effectively. This comprehensive guide provides a roadmap for refining your approach in constructing personalized, privacy-compliant marketing strategies that foster trust and cultivate robust customer relationships. By following the checklist’s steps, you’ll seamlessly navigate the process from collection to analysis, unlocking the power of first-party data to drive engagement and build trust. Download now and transform your marketing strategy with our comprehensive first-party data checklist.

Data & Analytics

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Conversations

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.