Crisis Management
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Crisis Management
How TikTok’s Disappearance Became a PR Masterclass
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
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Crisis Management
PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation
This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.
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Crisis Management
Former “Vanderpump Rules” Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study
As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.
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Branding/Marketing
PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports
This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.
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Crisis Management
PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.
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Crisis Management
Cyberattacks: Must-haves for a Crisis Communication Plan
When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.
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Crisis Management
Four Probable Client PR Crises in 2025
Our author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.
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Crisis Management
The 5 Most-Read PRNEWS Stories of 2024
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.
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Corporate Social Responsibility
2025 PR Predictions: Internal Communications
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to internal communications.
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Crisis Management
49% of Companies Have a Crisis Plan. But Is It Enough to Save a Reputation?
Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.
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