Corporate Social Responsibility

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  Corporate Social Responsibility

  PRNEWS Unveils 2026 Purpose & Impact Award Winners

  PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.

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  Corporate Social Responsibility

  PR Roundup: Burgers Win, Macy’s’ Clear Warning and Lush Stands Up

  From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

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  Branding/Marketing

  PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust

  From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.

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  Corporate Social Responsibility

  Anthropic Walked the Walk

  The refusal of Anthropic to waiver under political pressure and compromise its AI safeguards can lead to improved employee morale, increased productivity, attracting and retaining talent, gaining news business and engendering trust.

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  Corporate Social Responsibility

  PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters

  PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead

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  Branding/Marketing

  What Bad Bunny’s Super Bowl Moment Reveals About Crisis Leadership

  The “Bad Bunny approach” offers crisis managers a set of lessons that apply across government, philanthropy, business and community networks.

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  Corporate Social Responsibility

  Silence Used to Feel Safer. It Isn’t Always. Not Anymore.

  For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching from their kitchens, discussing in their group chats, and thinking on their commutes, the questions arrive quickly and personally: Are we safe? Does leadership see what we’re seeing? Are we expected […]

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  Corporate Social Responsibility

  Silence, Statements or Stands: What the Minnesota ICE Crisis Reveals About Corporate Activism

  As social issues, such as those in Minnesota, escalate rapidly and play out in real time, business leaders are increasingly forced to decide not just whether to speak or make statements, but how clearly—and at what risk—in moments when silence, caution or ambiguity can be interpreted as a message of its own.

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  Corporate Social Responsibility

  For Data Centers, Transparency Isn’t Optional: Neighbors Need Information

  Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.

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  Corporate Social Responsibility

  Communicators Share Their 2026 PR Industry Predictions

  As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

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