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    What Is the IAB Tech Lab’s Privacy Sandbox Demo Tool & How Does it Work?

    The IAB Tech Lab’s Privacy Sandbox Demo Tool, donated by Index Exchange, was developed to showcase Protected Audience API (PAAPI), a component of Google’s Privacy Sandbox. Using the tool, any ad tech professional can run through a demonstration of PAAPI to see how user interest groups are created and how relevant ads can reach consumers without cookies.

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    It’s 2024, the Retail Media Revolution Is Here

    Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns, but connections. This approach will propel marketing strategies that resonate, ensuring that product offerings, promotions, and interactions are not just relevant, but compellingly engaging.

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  • Behind the News

    Google Admits That Chrome’s Incognito Mode Doesn’t Truly Camouflage Users Data

    The Big G is updating the warning on Chrome’s Incognito Mode to inform consumers that they and other websites can still track digital users even in private mode. It directly addresses one of the major complaints in the class action lawsuit, which accused Google of not making it explicitly clear that Google collects data from users in private mode. 

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  • AI

    What Will the Next 12 Months Look Like for the Programmatic Supply Chain?

    2023 was a trying year for the programmatic supply chain, at least from a PR point of view. But despite the challenges, the open markets are still a vital lifeline for publishers that can’t afford to maintain a dedicated sales force, and its revenue is still predicted to grow. What will the next 12 months look like for the programmatic supply chain? To find out, we asked 4 experts about the issues — good and bad — that the sector will face.

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    TripleLift & RESET Digital Join Forces: Revolutionizing Diverse-Owned Media Ad Spend

    TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.

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  • cookies

    Google Finally Pulls the Trigger on Third-Party Tracking Cookies

    After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base. Is this a cataclysmic event, the end of digital advertising as we know it? Or will the industry find a way to somehow survive?

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    Lock and Key: AdMonsters 2024 Privacy Predictions

    In 2024, users’ data is under lock and key. Not literally, of course, but with the fall of Chrome’s cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new beginnings, we spoke to some publishers and industry experts about their privacy predictions for 2024.

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    ICYMI — Top Digital Media and Ad Tech News of 2023

    In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers’ favorite Wrapper stories from 2023.

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    Best of AdMonsters: Your Favorite Stories of 2023

    AdMonsters YOY traffic has grown immensely. To mark this milestone, we’re sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely enhance their products with AI — we had you covered.

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    Big Tech, Walled Gardens, and Regulatory Battles in 2024

    Thanks to their dominance, Google, Meta, and Amazon will continue to attract the lion’s share of the advertiser’s budget. Over the next few years, they will account for 83% of global digital advertising revenue. Regulators across the globe are doing all they can to stop the dominance, of course, but Big Tech shows no sign of going down without a fight. While 2023 was a year for antitrust suits filed and in some cases lost, 2024 will be a year when key decisions will be made and appealed. It will also be a year when the impact of sweeping regulations in the EU may be felt.

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