Branding/Marketing
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Campaigns
Inside Parker’s Decision to Ride a LinkedIn ‘Sell Me This Pen’ Wave
When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.
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Shopper/Retail
Bota Box Drives $1 Million in Display Sales With Football Marketing Push
The boxed wine brand’s Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and college tailgate sampling, is chasing a new audience by pairing wine with wings and football.
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Branding/Marketing
The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold
In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”
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Branding/Marketing
How SNIPES CMO Kelley Walton Connects Culture, Community and Commerce
At Snipes, marketing is not a tug-of-war between brand and sales, according to CMO Kelley Walton. It starts with culture and community, then proves itself at the register.
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Shopper/Retail
Two in Five Shoppers Purchase At Real-World Marketing Events
A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in person.
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Branding/Marketing
What Brands Can Learn from the U.S. Open’s Creator Controversy
What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
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Branding/Marketing
PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment
PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.
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Branding/Marketing
Why Perception Change is the Most Underleveraged Tool in Global Health Communications
With USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.
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Shopper/Retail
Why Celsius Still Chases Gym Floors Despite Its Pepsi Reach
Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.
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Branding/Marketing
What Hyundai’s Childhood Cancer Campaign Reveals About Its Marketing Strategy
Sean Gilpin, CMO at Hyundai Motor America, details the brand’s new marketing campaign, “Mark of a Warrior,” which helps raise funds to fight childhood cancer.
