Branding/Marketing Archives

Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees

The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.

Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.

Brands on Fire

Brands on Fire: Hyundai Motor America CMO Talks Data, Experiential, AI and Ecommerce

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

Branding/Marketing

Networking Redefined: How PR Students (and Others) Can Break Through

Most people do not network on an ongoing basis, let alone college students who are not sure what the word networking means.

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Branding/Marketing

PR Roundup: McDonald’s CEO’s McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.

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Sustainability

Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.

Branding/Marketing

PR Roundup: A KitKat Heist, United Responds and the Opinions of 900 Journalists

It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

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Marketers

MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup

With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]