Branding/Marketing
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Branding/Marketing
CMO Strategy, AI & Brand: Top Stories of 2025
Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.
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Branding/Marketing
Xbox Shows Off New Gaming Handheld at First-Ever College Football Sponsorship
To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word out this holiday season. But in this case, the Ally campaign involves uncharted territory for the company: a college football bowl game.
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Marketers
Chief Marketer Unveils 2026 Marketers of the Year
Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.
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Campaigns
Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand
Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.
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Branding/Marketing
PR Roundup: McDonald’s AI Humbug, AI Optimism and Elf on the Shelf Hits the Beach
This week’s PR Roundup examines an AI-generated McDonald’s holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.
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Branding/Marketing
The 5 Most-Read PRNEWS Stories of 2025
What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.
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Branding/Marketing
Why America 250 Is a Prime PR Opportunity
America 250 offers something PR professionals rarely get: a year-long hook with sustained national attention. This is not a one-day news cycle; it is a once-in-a-generation opportunity to align stories with America’s history.
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Brands on Fire
Brands on Fire: Oura Ring CMO on Ceramic Collection, Gen Z Marketing and Retail Partnerships
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. CMO Doug Sweeny takes us through the details.
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Research
Harris Poll: Marketers Must Combat Algorithmic Sameness and Appeal to a Lottery Mindset
According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.
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Branding/Marketing
Oshikatsu: How J-Pop and K-Pop Singers Can Help Fuel Your PR
How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?
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