Branding/Marketing
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CMO Council
Five Structural Repairs for Marketing Organizations to Pass the AI Audit
AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.
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Branding/Marketing
PR Roundup: BAFTA Apology, Employees More Trusted than CEOs, Burger King Updates Whopper
From a crisis communications misstep on one of the entertainment industry’s biggest stages and new data showing employees now outpace CEOs in brand trust, to Burger King’s surprisingly human response to a decade of customer complaints, this week’s PR Roundup highlights the power—and pitfalls—of modern communications.
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Branding/Marketing
Voice, Speed and Trust: The Modern Comms Stack for Brand Growth
Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.
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Shopper/Retail
Land O’Lakes CMO Aims to Change Rural America’s Image
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community.
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Branding/Marketing
PRNEWS Unveils the Winners of the 2026 Content Marketing Awards
PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.
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Marketers
How Oura Is Bringing its Wearable Story to the Olympics
A look at Oura’s wearable story at the Olympics and how it’s approaching segmentation across various global markets.
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Shopper/Retail
Milani Cosmetics Touts Quality Ingredients in New Campaign
Milani CMO shares insights into the brand’s new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products.
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Branding/Marketing
PR Roundup: Ring’s Ad Backlash, Palantir Employee Pushback and AI Super Bowl Skepticism
This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.
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Branding/Marketing
How Alix Earle Is Translating Viral Visibility Into a Permanent Brand Legacy
Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.
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Social
Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.
