B-to-C Events Archives - Page 3 of 34

Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend

Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education, […]

From

B-to-C Events

How Disney+ Transformed an L.A. Thrift Store into a Y2K Throwback

It’s the year of the Disney throwback, and our millennial hearts are all in, from the release of “Freakier Friday” to the Jonas Brothers bringing out Demi Lovato for a “Camp Rock” reunion at MetLife Stadium. Nostalgia marketing is at the core of the first-ever Disney+ Throwback campaign, a summer-long celebration of ’90s and 2000s […]

From

B-to-C Events

The Brief: Dive-In Theaters and Kidney Passes

This week’s hot takes on hot topics in experiential marketing cover Kidney Passes, Bites for Bytes and an experiential Dive-In Theater.

From

B-to-C Events

San Diego Comic-Con 2025: The Big Experiential Recap

For more than 50 years, superfans of comics, movies, gaming and other popular arts have jetted to Comic-Con International for the community, the content, the cosplay—and the experiences. During this year’s event, July 24-27, EM joined the geek squad for a three-day jaunt through San Diego and its Gaslamp District, all in search of the […]

From

B-to-C Events

Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game

Celsius scored some major wins during the 2025 MLS All-Star Week. Building on its first-time presence last year, the Official Energy Drink of MLS arrived in Austin, TX, ready to hype up soccer fans for the All-Star Game on July 23. Celsius incorporated its new Live. Fit. Go. campaign, the largest marketing initiative in the […]

From

B-to-C Events

The Brief: Big Balls and Nacho Tours

This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.

From

B-to-B Events

Experiential Marketing Trend of the Week: Themed Learning

Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action. Cinema Morgan Stanley at Work caught our attention with an […]

From

B-to-C Events

SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park

For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]

From

B-to-C Events

SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More

EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. […]

From

B-to-C Events

Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con

In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.

From