Topic

B-to-C Events

  • The Brief: Pizza Rentals and Zen Carriages

    This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.

    From
  • Neruoinclusion in Events

    Fifteen percent of your attendees probably don’t want the event experience you’re planning. And that’s because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many “best practices” the event […]

    From
  • Experience Design Inspo: Scenic Environments from Disney, Amway and More

    From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and décor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your […]

    From
  • HOSTED CORPORATE PROGRAM FOR END-USER CLIENTS OF EDPA EXHIBIT HOUSE

    EDPA members are invited to bring their corporate end-user clients with them to EMS—so your clients can experience the Experiential Marketing Summit for themselves… at no cost to them (or you). “The EDPA has always had a great relationship with Event Marketer,” says president Chris Griffin. “As the lines blur between corporate event teams and […]

    From
  • The Brief: Ice Festivals and Big Rings

    This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.

    From
  • The Rise of Women’s Sports Activations

    Endorsements of female athletes is an evergreen marketing strategy, but women’s sports is embarking on a new, more experiential era as the teams, leagues and individual players that once played to limited audiences find new fans, larger audiences and a fresh crop of passionate investors. For early movers in the event community, it’s an exciting […]

    From
  • How Dating Apps Are Going Offline to Combat the Loneliness Epidemic

    It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than […]

    From
  • The Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’

    This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.

    From
  • Miami Art Week: 10 Experiential Ideas Worth Stealing

    Every winter, more than 20 international art fairs come to life in Miami across 1,200-plus galleries, where the work of thousands of global artists is on display. In recent years, brand activations and events have also become essential to the upscale event’s ecosystem, and during Miami Art Week 2024 (Dec. 2-8), some new faces and […]

    From
  • A More Experiential Era in Pop Star Sponsorships

    Olivia Rodrigo. Charli XCX. Big Sean. Sabrina Carpenter. These are just some of the pop artists shaking up the sponsorship landscape through unconventional brand partnerships that reimagine what a celebrity endorsement looks like (hint: it looks a lot more experiential). Enterprising marketers have long leaned on celebrities to help them excite fans, gain traction with […]

    From