B-to-B Events
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B-to-B Events
In the Works: Convention Centers Are Expanding to Meet the Next Era of Events
From Louisville to Los Angeles, a wave of convention center expansions is reshaping the North American trade show and convention landscape, adding continuous space, modern amenities, outdoor terraces, and pedestrian-friendly districts to accommodate more flexible, more experiential events. Los Angeles: A $2.6 Billion Expansion to Compete at the Top Tier Construction officially began Oct. […]
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B-to-B Events
Built Differently: How Carlyle Fired Up Next-Gen Technicians at SEMA 2025
At SEMA 2005, Carlyle Tools showed up with a single mission: to help attendees “turn their toolbox into a beast.” Part of NAPA since 2012, the brand recently underwent a transformation to appeal to a younger audience. “We felt like there was an opportunity to reinvigorate and reinvent how Carlyle tools are being presented,” says […]
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B-to-B Events
A Toast to Experiential Marketing Month
Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central […]
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B-to-B Events
Inside Money20/20 USA 2025: How Money Did Business
The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in Las Vegas, on a mission to shape the future of commerce in the AI-driven world. With more than 11,000 attendees from 85 countries, the event marked a turning point for the fintech industry, which is evolving from exploration to execution, […]
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B-to-B Events
Experiential Marketing Month: Digital Classes Now On Demand
There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes, […]
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B-to-B Events
Meet the Honorees: The 2025 Watchlist
The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past […]
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B-to-B Events
B-to-B Dream Team 2025: Meet Nefra MacDonald
The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.
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B-to-B Events
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.
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B-to-B Events
Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’
Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the whimsical brand has been bursting into conferences, community hubs, brand campuses and local streets around the globe on a mission to accomplish 1 million trainings in the month of October, and nurture its robust community of users. From a mobile […]
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B-to-B Events
Experiential Marketing Trend of the Week: Curious Columns
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof. […]
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