Agencies Archives - Page 90 of 1932

Vast Majority of Brands See Partnerships as Central to Growth: Report

High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent.

Agencies

L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house.

Profiles & Campaigns

It’s All About Feelings in New SAP TV Spot

SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers.

Agencies

A Recession Is Coming: Is Your Talent Strategy Built to Last?

Want to keep your best employees happy? As the possibility of recession draws
nearer, keep these three marketing employment trends in mind.

Acquisition

Meiomi Wines Readies First Sports Deal with The PGA Tour

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers.

MarTech

Speak Up: How Voice Search is Changing Shopping Behavior

For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand.

Agencies

What It Really Takes to Earn Millennial Loyalty

What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.