Agencies
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Data & Analytics
Five Ways to Use Data for Successful Product Launches
How to use qualitative and quantitative data together to avoid failed product launches.
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Acquisition
Best Practices: Using Facebook Messenger Marketing for Ecommerce
Strategies to keep in mind while using Facebook Messenger to engage with consumers.
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Acquisition
Five Ways to Make Email Marketing More Effective
Insights on how to make an email marketing program more efficient and successful.
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Digital
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
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Data & Analytics
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
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Acquisition
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome’s privacy announcement.
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Acquisition
Hootsuite Report: Five Social Media Trends for 2020
Five global social media trends to watch in 2020.
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Data & Analytics
CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends
Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.
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Data Driven ROI
Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
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Demand Gen
Five Tips for Getting More ROI From Influencers
With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.
