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Agencies
Kemmler’s Law
Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. “I’m bad enough,” he said.
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Agencies
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon’s newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated
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Words of Wisdom, 1998 Style
There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to
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The Mark(eting) of Zorro
We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs
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Tools of the Trade
Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database
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DEMOGRAPHICS
Dustin Hoffman gave us our first image of a man raising a child in “Kramer vs. Kramer.” But it was the image of Michael Keaton at home that gave the concept
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Show Me the Money
Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these
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RELATIONSHIP MARKETING: Hershel’s New Role
Hershel B. Sarbin, former president and CEO of Cowles Business Media, has a new job. He has joined Marketing 1to1/ Peppers and Rogers Group, a relationship