AdExchanger Talks Archives - Page 3 of 3

‘Real-Time Creativity,’ With Brandtech CEO David Jones

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using technology and AI,” Jones says. “I’d rather have a fast, efficient machine than a slow, grumpy creative with a big ego.”

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Bob Lord Is A Holdco Skeptic

Bob Lord is back in Agency Land and he’s in the mood to poke a few bears. “Bigger is not always better,” he says on this week’s episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. It’s an interesting perspective for someone who worked at an agency holding company for more than a […]

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Rob Wilk Is All Charged Up About Yahoo’s O&O

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

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Teads On The Brain

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

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What It Means To Measure ‘True ROI’

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.

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How Publishers Can Place Safe Bets In A Rigged Programmatic Game

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.

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The Power Of Creative Data

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.

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Measurement Real Talk, With INCRMNTAL’s Maor Sadra

Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.

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Brands, It’s Time To Test Those Alt IDs

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.

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