AdExchanger Talks
-
AdExchanger Talks
Teads On The Brain
Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?
-
AdExchanger Talks
What It Means To Measure ‘True ROI’
What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois Snowman has a few thoughts.
-
AdExchanger Talks
How Publishers Can Place Safe Bets In A Rigged Programmatic Game
For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.
-
AdExchanger Talks
The Power Of Creative Data
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until recently, says Anastasia Leng, CEO and founder of CreativeX, technology wasn’t advanced enough to measure creative decisions at scale.
-
AdExchanger Talks
Measurement Real Talk, With INCRMNTAL’s Maor Sadra
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn’t be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.
-
AdExchanger Talks
Brands, It’s Time To Test Those Alt IDs
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.