AdExchanger Talks
-
AdExchanger Talks
Sizing Up Success Metrics, With The CMO Of True Religion
Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […]
From
-
AdExchanger Talks
Turning Snark Into Strategy, With The Onion
No brand safety? No problem. The Onion’s CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries and also helping other brands find their snark – all while staying far, far away from generative AI.
From
-
AdExchanger Talks
Channel Surfing The Future, With NBCU
NBCU’s early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled digital transformation that blurred the line between traditional TV and streaming. But that doesn’t mean linear isn’t still a top priority.
From
-
AdExchanger Talks
The Brand Safety Balancing Act
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.
From
-
AdExchanger Talks
Breaking The Snap Stereotypes
Think you know Snapchat’s audience? Think again, says Ajit Mohan, Snap’s chief business officer. Mohan gets real and busts myths, including the idea that Snap is just for kids and its youngest users aren’t big spenders.
From
-
AdExchanger Talks
AI That’s Generative, Not Generic
Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too samey samey. Plus: The risks brands face if they wait too long to embrace AI.
From
-
AdExchanger Talks
Why The Economist Is An AI Outlier
The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.
From
-
AdExchanger Talks
From Hype To Hyperscale In AI
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
From
-
AdExchanger Talks
Making Your Brand Matter To The Models
You can’t buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.
From
-
AdExchanger Talks
It’s Game Over For Outdated Gamer Stereotypes
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It’s time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga’s head of global brand sales and partnerships.
From
