AdExchanger Talks Archives - Page 2 of 3

The Next Level Of Niche, With Puck’s New CRO

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

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Maybe Nielsen Is The Alternative Currency

The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”

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Context(ual) Switching, With Viant CEO Tim Vanderhook

Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.

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Can LinkedIn Become A B2B Streaming Hub?

Over the past few years, LinkedIn has been investing in video like nobody’s business. But there were a few hiccups in its evolution from a desktop display business to a mobile-first, video-centric platform. Remember LinkedIn’s short-lived attempt at short-form ephemeral video? LinkedIn launched its version of Stories in 2020 and shut it down the following […]

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The Force Of Data Gravity, With Snowflake

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

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The Behavioral Economist’s POV On Marketing Measurement

Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.

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The Outcomes Era Is Dead. Long Live The Quality Era

The digital ad industry is obsessed with outcomes – to its detriment. That’s the case made by Erez Levin, principal at media consultancy Emet Advisory, on this week’s episode of AdExchanger Talks. Levin has often pushed back against the industry hype machine touting its “Outcomes Era” and the promise of advanced ad targeting and optimization […]

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How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds

Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, Temu advertisements being pulled from the US market, the Meta ad platform going haywire and platform AI solutions all looking to replace human agency services.

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Straight Talk With Mediaocean CEO Bill Wise

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.

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AI Isn’t Something To Fear – Or Rush Into

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.

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