Acquisition

• Acquisition

  Why Reliance on Prospect Lists Has Changed

  Prior to the mid 1990s the list business was booming. List owners enjoyed a nice stream of list rental income. Brokers and list managers enjoyed their well deserved commissions. That’s no longer the case.

• Acquisition

  ListTalk: Quality vs. Quantity: How Are You Building Your Prospect File?

  This week, List Talk features Christina Bashark of ePostDirect, who thinks marketers should focus on quality rather than quantity when it comes to building their prospect files. One way to do this is co-registration data

• Acquisition

  U.S. Foodservice Taps GTE to Build e-Commerce Site

  U.S. Foodservice, based in Columbia, MD, has tapped GTE Internetworking to build its commercial Web site http://www.NextDayGourmet.com.With a two-year