Jason Miller, social media strategist and content marketing evangelist at Marketo, shares how his company uses SlideShare in their content marketing strategy. “No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers,” he writes. “It’s now vital to include a visual element across all marketing campaigns.” Miller uses (what else) a SlideShare presentation to share how Marketo has used SlideShare throughout 2012 as a channel to promote its content. Included in the presentation are: base your presentation on a topic you’re an expert on, take it on the road and work with a partner who understands your goals. See the full presentation below:
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