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Carlson's Loyalty Troika

Carlson’s Loyalty Troika

Posted on September 1, 2004 by Chief Marketer Staff

Kick-Start, Jump Start and Gold Rush aren’t the latest supplements outlawed by Major League Baseball, but rather three programs designed to boost consumer participation in Carlson Marketing Group’s Gold Points Reward Network.

Carlson’s loyalty program reaches across the brands it manages, such as Radisson Seven Seas cruise lines and Country Inns. Gold Points also incorporates several independent companies, such as SkyMall, Book-of-the-Month Club, Best Buy and Timberland.

In June, Gold Points launched Kick-Start. New members receive a

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