Are you investing in a new system, or pumping millions into an old one to stay ahead of the technology curve?
Stop trying so hard. Instead, sit down and figure out the return on investment on all that spending. That’s the word from Dave Jeppersen, vice president of direct marketing for Capital One Financial Services.
Capital One, a credit card marketer with 43 million customers and $67 billion in outstanding loans, has no choice but to think this way.
It sends 2 billion pieces of mail a year, and spends hundreds of millions of dollars per annum on IT, the company’s third-largest expense after charge-offs and payroll. It will conduct almost 80,000 product tests this year. And it invested a considerable sum in an
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