Campaigns + Creative

You don’t have to be the kind of person who uses “password” as their password to be at risk of a data breach. And that’s exactly the message cybersecurity company NordVPN aimed to drive home during a live hacking stunt on Oct. 16 in New York, where the brand educated consumers on just how vulnerable […]

For the second consecutive year, the TCS New York City Marathon broke the world record for the largest marathon ever with 59,226 total finishers on Nov. 2. Runners and their supporters from more than 130 countries and all 50 states flooded New York City to take part in what’s branded as “the best day of the […]

Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing.

This week’s hot takes on hot topics in experiential marketing cover Panadería Don Julio pop-ups, a Stranger Things Radio Room and Chicago’s secret confessions.

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to the next level after years of growth from social media videos.

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.

She’s short. She’s sweet. And she sold out five nights at Madison Square Garden last week. She, of course, is multiple Grammy Award-winning artist Sabrina Carpenter, and from Oct. 26-29, superfans in New York City could line up for a chance to step inside the “Cash App Presents: Sabrina’s Secondhand in NYC” pop-up, a ’70s-inspired […]

For our latest chat, we sit down with Sam Hovick, brand manager for Skippy Peanut Butter at Hormel Foods. The brand leveraged college tailgating at Southeastern campuses as a platform this season with the Skippy Crushin’ It Tour, combining activations, social content, donations, and giveaways. In this episode, Hovick talks timing, storytelling, and spreading love. […]

Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central […]