NEW YORK, NY – December 3, 2007 – buy at, Inc. (www.buyat.com), a leading international affiliate network, today announced the launch of its US affiliate network, including the opening of its US office on Wall Street in New York City. The new office will serve as the US headquarters for buy at as the company expands its performance-based network into the United States. In
addition to the US launch, buy at has been selected as the affiliate network provider for Ticketmaster, the world’s leading ticketing company.
Affiliate marketing is a channel in which online content providers (publishers) partner with companies (advertisers/merchants) to build sales growth by driving consumers to those companies’ websites. Unlike traditional display advertising or pay-per-click (PPC) models, the publishers are paid only when a visitor to their site takes action (such as making a purchase or signing up for a free trial). buy at, which serves as an intermediary between advertisers and publishers, offers its customers the ability to choose from a wide selection of buy at’s proprietary products and solutions, or work directly with the company’s technologists to engineer a completely unique solution, geared toward a customer’s specific needs. buy at’s services include: sales tracking, dispute resolution, proactive account management , consultancy and publisher-specific technologies.
“Our years of experience in the UK, where we have established the largest independent affiliate network, have taught us how to effectively build result-oriented affiliate programs that substantially increase sales channels,” said Malcolm Cowley, President of buy at, Inc. “The combination of our experienced teams, which provide dedicated, hands-on customer service to
our advertisers, and our unique technology, which allows us to create online campaigns that are unique to each customer; positions us to have immediate impact on the growth of our clients’ sales channels. These abilities are what allowed us to secure a prestigious account like Ticketmaster as our first US client.”
“buy at, Inc. has a proven track record of building successful affiliate programs,” said Mike McGee, EVP North American Business Operations, Ticketmaster. “We look forward to utilizing buy at’s advanced affiliate technology to develop our US affiliate program to generate awareness and drive ticket sales on behalf of our clients’ events.”
While working directly with customers in the UK, buy at has also engaged many of the leading traditional and interactive advertising agencies, to provide them with the tools to expand their services to include affiliate programs for their clients.
“Because of our 100% focus on affiliate marketing, we’re able to serve as an extension of a traditional agency’s staff, and not as a competitor,” continued Cowley. “We can offer US agencies an experienced strategic development team with expertise in effectively building affiliate sales channels for their clients.”
About buy at, Inc.
Established in 2007, buy at, Inc. is the US subsidiary of leading international affiliate network buy.at. Offering industry leading technology to affiliate marketers and publishers, buy at’s services include support, tracking, reporting and payment solutions. The company’s singular focus on affiliate marketing, coupled with its hands-on approach and industry leading customer service, allows buy at, Inc. to deliver customizable solutions that meet or exceed the needs of their clients. buy.at is currently the largest independent affiliate marketing network in the UK, having experienced 250% growth in turnover year-on-year since 2004.
Network
