Bruegger’s Samples New Iced Coffee Offering
Just in time for summer, Bruegger’s Enterprises, Inc. is giving consumers a cool treat offering samples of its new iced coffee line.
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| Consumer can sample Bruegger’s new line of iced coffee |
To celebrate the launch of its new iced coffee flavors, participating Bruegger’s nationwide will host a special in-store sampling event today— solstice, the official start of summer. During the all-day event, customers can request free samples of Bruegger’s new iced coffee line, including Bruegger’s original blend (French Roast), wild mountain blueberry and blueberries and cream.
The new beverage line marks Bruegger’s first entry into the iced coffee line. Bruegger’s iced coffee is available in three sizes and price points: 16 ounces for $1.39; 20 ounces for $1.49 and 32 ounces for $1.99.
“Iced coffee is the ideal summertime treat and the perfect pick-me-up for any time of day,” said Scott Hughes, VP-marketing, Bruegger’s in a statement. “This marks our entry into the iced coffee market and the next step in offering our guests more choices when it comes to coffee.”
Bruegger’s operates 245 bakery-cafes in 17 states. Samples will be available at participating stores while supplies last.
