Brat

The Brat Catalog has transferred mailing list management responsibilities to MSGi Direct. The current file of 676,824 buyers/requestors are mostly teenage girls, between 11 and 18, who spend an average of $85 per order buying clothing, jewelry, shoes, bags, and “trendy” accessories.

Cost: $95/M

Selections: Hotline buyers, last three- and six-month buyers, title, state/SCF/ZIP

Contact: MSGi Direct, 212-388-8800