Cynopsis Archives - Page 2 of 49

By Any Other Name: Warner Bros. Discovery

Warner Bros. Discovery offered details on corporate names and senior leadership appointments for when the company separates in mid-2026. “Streaming & Studios,” which will be home to Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max and Warner Bros. Gaming Studios, as well as their film and television libraries, will be […]

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Here’s What to Do With AI: Question It!

Helen Katz, EVP, Research for Publicis Media, isn’t just an expert on data intelligence – she’s an exceptional communicator, recently picking up the ARF’s Erwin Ephron Demystification Award. And demystification is what the many of us in the industry need when it comes to AI, which is why Helen will be on hand for the […]

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AI Is Only as Smart as Its Signals: Why Identity Comes First

By Chris Hogg, Chief Revenue Officer, Lotame AI-powered tools promise smarter targeting, faster insights, and better business outcomes. But without a durable, privacy-first identity strategy, they can’t deliver. Why? Because the data these tools run on is typically incomplete, inconsistent, or disconnected. The fragmentation of media means that while signals arrive from dozens of […]

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The Creator Economy Is No Longer Emerging – It’s Here

Brandon Stewart, Founder and CEO of Brandon Studios (home to such shows for Brandon TV as “The Dolls,” “Mad House,” “Obsessed”, and “Encore”) is bringing his his deep experience in the creator economy to ScreenShift in October, participating in “FAST Tracking the Creator Economy – Opportunities and Challenges in CTV.” He shares just some of […]

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Paramount Global’s Ray Hopkins: Reimagining the Bundle

Ray Hopkins, President, Paramount U.S. Distribution, Paramount Global, will be on hand for a ScreenShift panel, presented by Cablefax, that will break down what dealmaking looks like in Pay TV’s next act. Hopkins offers a preview of his take on the topic here. Since this panel is “The Great Rebundling,” and you went through the […]

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From Script to Screen With Tomorrow Studios

Cynopsis catches up with Alissa Bachner, Executive Producer of “The Better Sister” and EVP of Development, Tomorrow Studios. What makes acquisitions of books for TV adaptations so appealing? It’s always great to read or watch something you love and think, I wonder what this story would be like if I could expand it, fill it out, […]

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How Brand Leaders Are Helping Shape the Future of Marketing, AI, and DOOH

By Barry Frey, President and CEO of the DPAA The 2025 Cannes Lions Festival of Creativity proved to be a defining moment for shaping the near and long-term future of Marketing, AI, and, pointedly, the fast-growing global digital out-of-home (DOOH) industry. As organizations, brands, agencies, tech, press, media networks, creative professionals, and so many others […]

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From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy

By Francesca Bacardi, KARGO After a week on the ground at Cannes Lions, one thing is clear: creators have arrived not just as influencers, but as institutions. The Croisette was crawling with them—Pookie, Alix Earle, Jake Shane, and countless others—blurring the lines between celebrity and CEO. Their collective reach is on track to eclipse linear […]

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Re-thinking Cannes Lions

By Josh Tierney, SVP, Head of Strategy, BMF Cannes Lions is a paradox. Anyone who’s built a career at the intersection of business and creativity, creating work for global brands and leading creative strategy for household names, understands the demands of the market, the pull of visibility, the pressure to perform. But even the most […]

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Top Takeaways from Cannes 2025

Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]

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