Cynopsis Archives - Chief Marketer

Winning the Brand: What it Takes to Attract Advertising Dollars

While she may not wear it for her panel appearance, Jen Kavanagh may be the only speaker at ScreenShift who has a Super Bowl™ ring. The SVP of Media and Marketing for the champion Philadelphia Eagles shared some advance hints about what it takes to attract their ad dollars in advance of her session October […]

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Cynopsis: Sports

Cynopsis Sports 8/26/25: ESPN, Fox Take a Direct-to-Consumer Leap; NFL’s Latest Plays and the Latest on MLB Media Rumors

Tuesday August 26, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. While summer may be coming to an imminent close, football season is kicking off across all levels. One area that continues to evolve is how fans are able to tune in and cheer for their favorite teams. […]

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From Creation to Distribution: How GenAI Is Transforming the Video Advertising Playbook

By Jonathan Gudai, Founder & CEO, AdOmni The Shift that Matters AI has cracked the code on video creation, but delivering those videos across a fractured media landscape remains the real bottleneck. Amazon’s Wondery reorganization is just the latest signal platforms are doubling down on video-centric, creator-driven models. For marketers and creators alike, the challenge […]

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The Key to Measurement? Think Differently

With candor and his trademark specificity, Albert Thompson, Director, Digital Innovation at Walton Isaacson, offered an entrée size portion of takeaways in advance of his ScreenShift panel: “Rethinking Measurement for the AI Era”, taking place October 14th at City Winery. With Tameka Kee, SVP, Programming & Operations at CIMM joining the conversation, this will be a […]

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The Reinvention of Transactional TV: From Infomercials to Shoppable Streaming

By Gary Mittman, Co-Founder & CEO, KERV.ai Let’s be real, TV has always been trying to sell us something. From the days of black-and-white soap operas (sponsored by actual soap) to late-night infomercials selling miracle knives that could cut through shoes, television has been laying the groundwork for transactional entertainment for decades. But now? Now […]

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Streaming Meets Shopping

What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists will discuss the promise – and ways to fulfill that promise – of “shoppable TV.” Among them, Sal Candela, VP, Global Agency Partnerships at Roku, shared some initial thoughts he shared in advance: What do brand marketers need to consider […]

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Cracking the Streaming Code for Local News

Having been the Vice President of Journalism at the Knight Foundation, Jim Brady knows something about “The Daily Habit Gap: Why Streamers Need Local News.” That will be the panel topic he’ll join at Cynopsis ScreenShift in New York on October 14th. In the meantime, he shared his candid perspectives about the state of TV […]

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The Sports Connection

Driving revenue with live content will be one of the hot topics at Cynopsis’ ScreenShift event, taking place October 14 in NYC. Jon Giegengack, Founder and Principal, Hub Entertainment Research, will be on hand to address that topic and more – here’s a peek at his take. The name of your panel is “Winning with […]

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All Work and No Play: Does a Tech Sector Without Fun Have a Future?

Sergii Denysenko, CEO, MGID Remember when the tech industry was fun? Talent used to be lured in and retained with lavish campus-style offices, foosball tables, laundry services, luxury catering, and egg freezing. Fast forward to today, and 2025 has already seen tens of thousands of tech layoffs, following a staggering 150,000 last year and 260,000 […]

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Cynopsis: Sports

Cynopsis Sports 7/29/25: Sports Stay Hot in Summer Days; Fox Sports Makes Move With Barstool; Upfront Updates and the WNBA’s Sizzling Summer

Tuesday July 29, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Although this summer’s been more than scintillating sports-wise, the excitement is building as football season draws near. FOX SPORTS, BARSTOOL TEAMING UP Fox Sports and Barstool Sports struck a broad partnership spanning college football, college basketball and […]

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