Sports Business
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Cynsiders
First-Party Data Isn’t Enough—It’s Time to Face the Facts
By Allyson Dietz, Senior Director of Product Marketing, TransUnion For years, marketers have been sold the dream that first-party data is the key to everything. Own the relationship. Build direct connections. Future-proof your business. As digital privacy concerns mounted and the demise of third-party cookies loomed, the message was clear: collect your own data, and […]
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Cynsiders
Upfront Insights
The media landscape is undergoing a profound transformation, a shift made evident at this year’s Upfront events. From the pivot to streaming, to the convergence of content and commerce, to AI-powered everything, it’s clear media companies are navigating a new era of evolution. We asked some leaders in the business, what were the biggest takeaways […]
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Cynsiders
From Insight to Impact: How AI Transforms the Creative Process for Optimal End Experiences
By Rachel Hazelwood, VP, CX & Digital Transformation, Night Market This blog was co-written with AI. That’s the point. Because how we use AI is the story and the strategy. At Night Market, AI doesn’t replace our strategic thinking. It enhances it. It’s embedded in how we explore ideas, build experience strategy, and communicate with […]
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Cynsiders
What’s Possible
By E.B. Moss For insights and observations from Miami, go here . A delightful dilemma was choosing between sessions on AI-driven creative strategies to explorations of the evolving streaming landscape, and keynotes with high-profile speakers including Martha Stewart, interviewed by iHeart’s Bob Pittman, and Katie Couric who chatted with Horizon Media Holdings CEO Bill Koenigsberg, […]
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Cynopsis: Sports
Cynopsis Sports 4/29/25: BIG3 adds VICE Sports to their season eight media lineup
Tuesday April 29, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! BIG3 has added the newly launched VICE Sports to their season eight media lineup. VICE Sports will receive 14 live hours of BIG3 games and join CBS as the distributors for the BIG3’s summer slate […]
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Cynsiders
Riding the Bull
Professional Bull Riders is being presented with a Luminary Award at the 2025 Cynopsis Sports Media Awards on June 4 in NYC. PBR is recognized as the League of the Year not only for its vision of innovation within sports media, but for the growth of an entity that started with a group of 20 […]
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Cynsiders
AI and Ad Insertion: How Machine Learning Is Changing Product Placement and Brand Integration
By Moe Nagle Competition for eyeballs is fierce. Just ask Deloitte, noting in its 2025 Digital Media Trends report, studios and streaming providers are facing off while social video platforms are proving contenders. Streaming and on-demand viewing are shifting traditional ad models. The surge in recent years in streaming on-demand video has resulted in fragmented […]
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Cynsiders
Navigating TV’s Shifting Landscape
There is a clear path for advertisers to leverage shifting audience expectations, as well as platform capabilities, to find success in a fragmented video advertising ecosystem, maintains Bill Schild, GM of Americas for Channel Factory. What is the most effective way for advertisers to reach their audience while navigating the fragmentation between linear TV and […]
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Cynsiders
Getting REELZ
Scott Kohn, EVP & Head of Ad Sales At REELZ, explains how the network is evolving to meet a changing media landscape. What’s your response to people who say linear TV is dying? Linear TV isn’t dying – it’s evolving. There’s no doubt that viewing habits have shifted, but linear remains a vital part of […]
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Cynsiders
George Ivie: 25 Years at the MRC and Going Strong
George Ivie is celebrating his 25th year as Executive Director and CEO of the Media Rating Council – and it’s safe to say his job hasn’t gotten easier over time. Here, Ivie shares what’s new, and what’s ahead for the MRC. The MRC has expanded its purview as the media business has evolved. What are upcoming […]
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