Topic

Sports Business

  • Cynsiders

    All Work and No Play: Does a Tech Sector Without Fun Have a Future?

    Sergii Denysenko, CEO, MGID Remember when the tech industry was fun? Talent used to be lured in and retained with lavish campus-style offices, foosball tables, laundry services, luxury catering, and egg freezing. Fast forward to today, and 2025 has already seen tens of thousands of tech layoffs, following a staggering 150,000 last year and 260,000 […]

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  • Cynopsis: Sports

    Cynopsis Sports 7/29/25: Sports Stay Hot in Summer Days; Fox Sports Makes Move With Barstool; Upfront Updates and the WNBA’s Sizzling Summer

      Tuesday July 29, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Although this summer’s been more than scintillating sports-wise, the excitement is building as football season draws near.    FOX SPORTS, BARSTOOL TEAMING UP Fox Sports and Barstool Sports struck a broad partnership spanning college football, college basketball and […]

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  • Cynsiders

    By Any Other Name: Warner Bros. Discovery

    Warner Bros. Discovery offered details on corporate names and senior leadership appointments for when the company separates in mid-2026. “Streaming & Studios,” which will be home to Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max and Warner Bros. Gaming Studios, as well as their film and television libraries, will be […]

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  • Cynsiders

    Here’s What to Do With AI: Question It!

    Helen Katz, EVP, Research for Publicis Media, isn’t just an expert on data intelligence – she’s an exceptional communicator, recently picking up the ARF’s Erwin Ephron Demystification Award. And demystification is what the many of us in the industry need when it comes to AI, which is why Helen will be on hand for the […]

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  • Cynsiders

    AI Is Only as Smart as Its Signals: Why Identity Comes First

    By Chris Hogg, Chief Revenue Officer, Lotame   AI-powered tools promise smarter targeting, faster insights, and better business outcomes. But without a durable, privacy-first identity strategy, they can’t deliver. Why? Because the data these tools run on is typically incomplete, inconsistent, or disconnected. The fragmentation of media means that while signals arrive from dozens of […]

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  • Cynsiders

    The Creator Economy Is No Longer Emerging – It’s Here

    Brandon Stewart, Founder and CEO of Brandon Studios (home to such shows for Brandon TV as “The Dolls,” “Mad House,” “Obsessed”, and “Encore”) is bringing his his deep experience in the creator economy to ScreenShift in October, participating in “FAST Tracking the Creator Economy – Opportunities and Challenges in CTV.” He shares just some of […]

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  • Cynsiders

    Paramount Global’s Ray Hopkins: Reimagining the Bundle

    Ray Hopkins, President, Paramount U.S. Distribution, Paramount Global, will be on hand for a ScreenShift panel, presented by Cablefax, that  will break down what dealmaking looks like in Pay TV’s next act. Hopkins offers a preview of his take on the topic here. Since this panel is “The Great Rebundling,” and you went through the […]

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  • Cynsiders

    From Script to Screen With Tomorrow Studios

    Cynopsis catches up with Alissa Bachner, Executive Producer of “The Better Sister” and EVP of Development, Tomorrow Studios.    What makes acquisitions of books for TV adaptations so appealing?   It’s always great to read or watch something you love and think, I wonder what this story would be like if I could expand it, fill it out, […]

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  • Cynsiders

    How Brand Leaders Are Helping Shape the Future of Marketing, AI, and DOOH

    By Barry Frey, President and CEO of the DPAA The 2025 Cannes Lions Festival of Creativity proved to be a defining moment for shaping the near and long-term future of Marketing, AI, and, pointedly, the fast-growing global digital out-of-home (DOOH) industry.  As organizations, brands, agencies, tech, press, media networks, creative professionals, and so many others […]

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  • Cynsiders

    From Endorsements to Empires: Why Marketers Must Rethink the Creator Economy

    By Francesca Bacardi, KARGO After a week on the ground at Cannes Lions, one thing is clear: creators have arrived not just as influencers, but as institutions. The Croisette was crawling with them—Pookie, Alix Earle, Jake Shane, and countless others—blurring the lines between celebrity and CEO. Their collective reach is on track to eclipse linear […]

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