Topic

Sports Business

  • Cynsiders

    TOGETHXR x StudBudz Redefines Fan Engagement

    Sports media company TOGETHXR staged a major takeover during NWSL Championship week, generating 4 million impressions in just 72 hours. The lineup featured content like a pre-match livestream with the WNBA’s StudBudz duo, Courtney Williams and Natisha Hiedeman—friends known for their hit Twitch channel—along with Megan Rapinoe popping into the suites of NWSL Commissioner Jessica […]

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  • Cynsiders

    The Future of Ad Tech: How Protocols and Agentic AI are Forging a Simpler, Smarter Ecosystem

    By Brendan Norman, Co-founder & CEO of Classify The ad tech industry is at an inflection point. With programmatic digital media spend poised to surpass $200 billion by 2026, the complexity that has long characterized this ecosystem is finally being dismantled. The drive toward a more efficient, valuable, and transparent future is being powered by […]

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  • Cynopsis: Sports

    Cynopsis Sports 11/25/25: MLB Strikes New Deals

    A CYNOPSIS MESSAGE FROM OMEDA   Tuesday November 25, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Although it’s still a couple of days away, we’d like to wish everyone a happy Thanksgiving. And if you’re one of the six lucky NFL fanbases who’ll watch their team Thursday (or anxiously […]

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  • The State of Audience Data for Broadcast, Cable & Streaming Media

    Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged. Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or […]

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  • Cynsiders

    AI, Authenticity, and Creative Firepower Redefine Sports Branding

    The age of quality over quantity for sports brands is over, according to marketing agency IMG’s Digital Trends Report 2026. Instead, success lies in being consistently visible, authentic, and responsive, using AI to streamline workflows but investing heavily in creative talent and resources. Additional insights and predictions from the report include: To stay competitive, rightsholders […]

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  • Cynsiders

    AI and Accessibility Fuel a New Wave of Growth in CTV Advertising

    By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s leading CTV buyers entering the channel for the first time? Are there specific tools that can create more successful outcomes than others? The CTV market has seen strong double-digit growth, becoming a must-run channel for brands looking to reach new […]

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  • Cynsiders

    Curation Fills In Gaps Left by Deal IDs on CTV

    By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade, which means they have been available for nearly the entirety of programmatic CTV media buying. But Deal IDs haven’t been able to deliver exactly what advertisers have been looking for, or curation wouldn’t have taken off the way it has. By […]

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  • Cynsiders

    Media Doesn’t Have to Work Harder — Just Smarter with Retail Data

      Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°, offers her insights on redefining what “full-funnel impact” really means in retail media. Why is it important to connect upper-funnel brand awareness efforts with lower-funnel sales activation? It is important because consumer packaged goods (CPG) brands are dealing with complex challenges that […]

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  • Cynsiders

    Recognition Is the New Relevance: What Nostalgia and Trust Tell Us About Today’s Consumer

      By Crystal Foote, Founder and Head of Client Partnerships, Digital Culture Group (DCG) For years, personalization was the ultimate promise of digital advertising: serve the right message to the right person at the right time and you win. For a while, that held true. But in today’s hyper-automated, AI-saturated marketplace, where every brand claims […]

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  • Cynsiders

    The Tipping Point in Media Buying: Where Data, Technology, and Creativity Converge

     Former Havas Media executive Michele Madaris, now Media Director of Boathouse on the agency side, believes media buying is at an inflection point. She explains why the future belongs to strategists who can unify creative intent with commercial precision. You say media buying is at an inflection point. Why is that? Media buying is at […]

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