Cablefax Archives - Chief Marketer

How the NBA, Fox, ESPN Use AI for Live Sports

The SportsPro NY conference of course featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.

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Programming

Nexstar-Tegna and the Path to Get There

Nexstar has been far from quiet over the past few years, banging on the drum of deregulation and consolidation as the regulatory landscape looks as favorable as ever for the broadcast giant to accomplish both.

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Programming

AI, Personalization Shape New Era of Live Sports

When it comes to live sports, emerging technology and changing viewer habits continue to reshape how leagues, teams and media companies monetize content and keep sports fans watching.

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Programming

Comcast, Versant Target DTC Growth

Comcast’s NBCUniversal and Versant Media may have split at the start of the year, but on Tuesday, the two pitched similar visions for programming growth that involve leaning more heavily on DTC products and live sports, while also eyeing future bundling opportunities.

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Programming

PSKY Sets WBD Vision as Industry & Regulators React

Paramount CEO David Ellison was full steam ahead with his vision of a consolidated PSKY-Warner Bros. Discovery.

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Programming

FCC Takes a Swing at the State of Sports Broadcasting

The FCC wants to take a closer look at the existing live sports marketplace and how consumers—as well as local broadcast stations—are being impacted by it.

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Top Women Network

Cablefax Most Powerful Women Awards

Cablefax celebrates the Most Powerful Women for their influence and leadership within the industry, as well as their dedication to empowering other execs to grow and thrive. Join us in honoring these women who break boundaries and set new standards.

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