Cablefax Archives - Chief Marketer

Football Forecast: NFL-YouTube Experiment a Sign of the Future

Tonight’s the first time an NFL game will exclusively stream live and without a paywall on YouTube, and while it’s expected to attain a hefty number of viewers, the question then becomes whether YouTube—and the networks of internet providers enabling access—can handle the blitz.

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Executive Round-Up

Executive Round Up: Takeaways From The Independent Show

After a busy three days in Salt Lake City, we asked executives what their biggest takeaways were from The Independent Show 2025.

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Programming

Why Disney Is Taking Sling TV to Court

When Sling TV announced the launch of short-term passes, we wondered whether any programmers included in those packages would raise objections. Not only did Disney speak up but on Tuesday, it filed a lawsuit against DISH Network.

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Programming

NBA Sets Full Schedule

The NBA schedule for 2025-26 season is out and a handy graphic released by the league explains how national games and key dates will be divided up among the outlets, which include three networks and two streamers.

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Programming

How Telemundo’s New Sports FAST Fits World Cup Strategy

The 2026 FIFA World Cup isn’t the only reason for Telemundo’s new 24/7 sports-focused FAST channel, Deportes Ahora.

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Programming

Telemundo’s Live Sports Strategy Goes Beyond Soccer

While Telemundo is certainly proud of its soccer legacy, it’s also always looking to expand its horizons to other sports its audience wants to watch.

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Programming

Disney Jr. Strikes While the Iron’s Hot

Following in the mighty footsteps of “Marvel’s Spidey and His Amazing Friends” is Disney Jr.’s newest preschool entry in the superhero canon: “Marvel’s Iron Man and His Awesome Friends.”

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Programming

ESPN, WWE Step Into the Ring

One of the surprises of the day was the announcement that Disney cut a five-year deal with the WWE to make ESPN the exclusive U.S. broadcaster of all of the wrestling company’s premium live events, starting in 2026.

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Programming

What We’re Listening to: CTAM’s ‘Thinking Out Loud’ with BritBox’s CMO

We’re unabashed fans of CTAM’s “Thinking Out Loud” podcast, which features CEO Vicki Lins interviewing some of media’s top innovators to uncover how they tick. Lins was joined by BritBox CMO Diana Pessin in the latest episode.

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