Ad Tech
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Marketers
Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo
Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […]
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The Big Story
Will The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent.
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Marketers
Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio
It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.
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Marketers
Amazon Audiences Are Coming To Netflix
Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.
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AdExchanger Talks
What Marketers Miss When Their Data Isn’t Inclusive
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.
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Data-Driven Thinking
Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead
CTV advertising is booming, with the channel growing by 13% in 2025 to $26.6 billion and projected to hit $51 billion by 2029. In this environment, you’d expect to see sustained overperformance from The Trade Desk, a CTV aggregator with video representing a high-40s percentage of its business. But for some time now, TTD has […]
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Marketers
Dstillery Has A New Agentic AI Interface For Refining Audiences Faster
DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.
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Marketers
The Trade Desk Welcomes OpenTTD, The Partner Integration Portal To Rule Them All
Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD. The OpenTTD product, which will be announced by the DSP during LiveRamp’s RampUp conference in San Francisco later this morning, creates a single login and integrated analytics for companies that span different […]
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Events
AdExchanger Awards
The AdExchanger Awards celebrates excellence in digital marketing and advertising.
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Data-Driven Thinking
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine. Media buyers negotiated insertion orders over phone calls, signed paper contracts and waited days to confirm a campaign was live. The industry did not abandon that process because it was […]
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