Ad Tech
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Data-Driven Thinking
The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement
Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […]
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Online Advertising
Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie
The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]
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AdExchanger Talks
When AI Meets Media Quality
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.
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AdExplainer
Your CAPI Cheat Sheet: Understanding Conversion APIs
Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […]
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Marketers
This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales
Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]
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Online Advertising
Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do
There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]
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The Big Story
Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
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AI
Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
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Data-Driven Thinking
The Real Growth Strategy: Blending Brand And Performance For Long-Term Impact
For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance teams slashing “nonessential” spend and boards demanding accountability, the role of a marketer has morphed from a brand steward to a growth operator. Holding companies are […]
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Marketers
OpenX’s Curation Tool Improves Buy-Side Control – But It Doesn’t Want To Replace DSPs
OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]
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