Topic

Ad Tech

  • Marketers

    How Chocolate Brand Tony’s Chocolonely Made Friends In American Candy Aisles

    For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that inflection point in the US roughly five years ago, which was when Aidaly Sosa Walker joined as VP of marketing for the US and […]

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  • Data-Driven Thinking

    Four Data Readiness Tips For Retail And Commerce Media

    Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between advertisers and publishers. With over 100 RMNs in the US alone, commerce media is expanding across verticals like travel, finance and health care. This […]

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  • Marketers

    How This Investment App Is Adapting Its Growth Strategy To Deal With Market Volatility

    What’s it like managing user acquisition for a consumer-facing investment and financial planning app during an ongoing trade war? A little tricky. Markets are turbulent, trade policies are unpredictable, and retail investors are trying their best to navigate it all. But Betterment’s customers “have largely stayed the course,” says CMO Kim Rosenblum, who oversees the […]

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  • AdExchanger Talks

    Context(ual) Switching, With Viant CEO Tim Vanderhook

    Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.

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  • Online Advertising

    The Jay Friedman ‘Exit’ Interview (It’s Zesty)

    If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth […]

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  • CTV Roundup

    Why CTV Won’t Fall Into The Same Commoditization Trap As The Open Internet Did

    At AdExchanger’s Programmatic IO event in Las Vegas this week, our executive editor, Sarah Sluis, asked a panel of experts from NBCUniversal, Roku and Tubi if programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers.

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  • The Big Story

    Prog IO Live: AI, But With A Human Gut Check

    Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.

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  • Marketers

    OMD Shares Its Alternative ID Strategy At AdExchanger’s Programmatic IO

    The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ needs. Emily Proctor, the ad agency’s executive director of data and technology solutions, shared that philosophy at AdExchanger’s Programmatic IO in Las Vegas on Tuesday. It boils down to this: “Test, […]

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  • AI

    Prog IO: After Years of Learning, Microsoft’s AI Assistant Is Ready For The Copilot Chair

    Microsoft will be the first to tell you that successfully implementing new technology means learning from your mistakes. That’s what Microsoft spent the last several years doing since the launch of Bing Chat, their first AI assistant in 2023. Their most recent iteration of Copilot, described as an “AI companion,” is a far cry from […]

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  • Online Advertising

    Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites

    Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing […]

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