Topic

Ad Tech

  • Marketers

    Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It

    Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.

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  • CTV Roundup

    What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends

    Is it just me, or do third-quarter earnings always seem especially strange?

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  • The Big Story

    Yearning For Earnings

    Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place?

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  • AI

    Google Rolls Out Chatbot Agents For Marketers

    The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of […]

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  • AI

    Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform

    AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

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  • AdExchanger Talks

    Retail’s AI Moment Is (Almost) Here

    Jeff Cohen, Skai’s new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren’t quite there yet.

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  • Data-Driven Thinking

    AI Slop Is The New MFA, And We All Need To Fight It

    Low-quality, AI-generated content – or AI slop – is flooding the open web. The entire digital ecosystem is adapting to the challenges that generative AI’s exponential growth presents.  As someone who spends a lot of time thinking about media waste and ROAS, I’ve seen how easy it is for bad actors to spin up thousands […]

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  • AI

    EssilorLuxottica Leans Into AI To Avoid Ad Waste

    Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […]

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  • The Big Story

    APIs FTW, But IPs Are TBD

    New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.

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  • Data-Driven Thinking

    Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers

    Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online.  When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability […]

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