AdExchanger Archives - Chief Marketer

Remedying A Monopolistic Ad Server

We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad tech market competitive again?

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CTV Roundup

How Wildgrain Developed The Right Recipe For CTV Advertising

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing avenues they’re used to working with, like paid social. For Wildgrain, a DTC subscription service for artisan breads and other grain-based foods, this argument proved to be very compelling.

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Marketers

AI Marketing Platform Bluefish Raises $20M In Series A Funding

On Wednesday, Bluefish, an AI marketing platform that helps advertisers understand and refine how they’re showing up in AI queries, announced $20 million in series A funding. The round, which brings Bluefish’s total funding to $24 million, was led by NEA and Salesforce Ventures.

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Marketers

One Startup’s Plans To Make Digital Out-Of-Home More Accessible

Digital out-of-home (DOOH) media has always flown outside the advertising mainstream. A four-letter acronym? It’s almost unimaginable. However, DOOH ad platforms are working hard to make the channel more accessible to advertisers who need simplicity and intuitive measurement.

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AdExchanger Talks

The Science (And Art) Of Scaling Native Ads

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform to deliver native ads on the open web that load quickly and look right everywhere is another beast entirely. Which is one reason why native has long been […]

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AI

Wondercraft Launches AI Tool To Speed Up Audio Ad Production

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully underrepresented in terms of spend. Wondercraft, an AI-powered audio content creation studio, is hoping to bridge that gap by making audio a more accessible […]

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Data-Driven Thinking

The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

In ad tech, group thinking is the silent killer. It convinces great companies to keep playing the same game long after the rules have changed. Too many leaders keep reaching for the same playbook that worked a decade ago: connect pipes, aggregate inventory, plug data, take a cut. Even The Trade Desk (TTD), arguably the […]

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The Big Story

When The Trade Desk Dips, Ad Tech Drops

Investors use The Trade Desk as a proxy for the health of the entire open web advertising ecosystem, which means TTD’s recent run of concerning earnings is devaluing the entire ad tech sector. Doubts about how TTD is competing with walled gardens like Amazon, along with slower overall revenue growth, have led some investors to […]

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CTV Roundup

LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences

According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

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AdExchanger Talks

HouseFresh Clears The Air On Google’s Changing Search Experience

Publishers can no longer rely on steady search traffic thanks to zero-click AI chatbots and near-constant discovery algorithm changes made by Big Tech gatekeepers. So what comes next? That’s the billion-dollar question facing premium and longtail publishers alike. But pubs are operating under a cloud of confusion caused by outdated SEO strategies and a lack […]

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