Borden cheese is at the center of an online sweepstakes from Dairy Farmers of America.
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| A summer sweeps dangles digital cameras |
The sweeps, called Memories in the Making, awards one digital camera per week through August. Consumers enter at
Homefordinnernight.com, a lifestyle site that Dairy Farmers of America launched in March.
The site encourages families to plan dinner together one night each week. It carries recipes and activities families can do together; one idea for summer is to plant a pizza garden, combining veggies used in pizza with white and yellow flowers (to look like cheese). Kansas City, MO-based Dairy Farmers of America runs periodic promotions on the site. The marketing group licenses the Borden brand name and its iconic Elsie the Cow from BDS Two. Springfield, MO-based Noble & Associates handles the site and promotions.
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