Best Practices

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.

AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.

Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential.

Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with “Wicked” and Swarovski Crystals boost its sales and exposure in this Q&A.

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.

Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.

To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word out this holiday season. But in this case, the Ally campaign involves uncharted territory for the company: a college football bowl game. 

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. These leaders aren’t reacting to change—they’re driving it.

As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.