Ben Cohen is on the road again, but he’s not selling ice cream this time.
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| Ben burns Bush |
Cohen is behind the Pants on Fire Tour, whose single vehicle—a 12-foot effigy of President George Bush with fake flames shooting out his pants—is traveling the U.S. through yearend, with plans to hit about 75 cities.
Non-profit TrueMajority has commissioned a second vehicle that will go on the road in August. Cohen and volunteers build the vehicles; Cause Communications, Denver, handles p.r.
Cohen founded TrueMajority to rally liberal activists. The organization has signed 435,000 members via its Web site,
www.truemajority.org.
Cohen distances his non-profit from Ben & Jerry’s Homemade, Inc., stressing on the Web site that he’s expressing his own opinions and not the company’s. Unilever owns South Burlington, VT-based Ben & Jerry’s.
TrueMajority ran a 10-month TrueMajority Parade mobile tour in 2002 to recruit political activists, and participates in the Rolling Thunder Down Home Democracy Tour, a traveling street festival organized by Texas writer Jim Hightower.
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