Data & Analytics
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Acquisition
3 Ways to Reap the Benefits of Marketing Automation in 2017
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.
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Acquisition
5 Ways to Set Goals and Measure Social Media Marketing
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
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Acquisition
Five Considerations on the Health & Wellness Shopper Journey
“Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.
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Acquisition
Customer Data and Journey Still Trouble for CMOs: CMO Council Research
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
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Acquisition
6 Marketing Trends for 2017
As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.
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Data & Analytics
Modern Marketing Health Check: Mastering Martech—4 Things to Consider
To see where you stack up and identify your aspirational next-steps, compare your company to the best practices of industry leaders in these four critical data and technology readiness areas.
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Data & Analytics
PowerPoint Still A Dominant Data Delivery Method: Report
Agency respondents to a new survey on data delivery methods say they’re still using PowerPoint, despite many clients favoring a shift towards dashboards.
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Acquisition
Combining Customer Data Sets for Holiday Relevancy and Beyond
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
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Acquisition
5 Key Marketing Trends for 2017
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
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Data & Analytics
The Mysteries of No Complaints and Customer Retention
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?