Chief Marketer Staff

• Agencies

  Bank of America Expands NASCAR Banking Program

  Bank of America is revving its NASCAR RacePoints rewards program with more access to drivers for customers who carry bankcards, credit cards or checks bearing the NASCAR logo or drivers’ images.

• Wrigley’s Teams with NBA to Fight Child Abuse

  The Wm. Wrigley Co. and National Basketball Association Cares, the charitable arm of the NBA, have introduced a charitable initiative to combat child abuse.

• Agencies

  Rymax Marketing Partners with Skullcandy for Incentive Products

  Rymax Marketing Services has teamed up with Skullcandy, an audio products manufacturer, to produce specialty items for the incentive industry targeting 18- to 35-year olds.

• Agencies

  JetBlue Celebrates Birthday with 800 Free Roundtrips

  JetBlue Airways Corp. is celebrating its eighth birthday by offering its loyal customers a present: 800 free roundtrip flights in exchange for names to help build its program.

• Agencies

  Value Comes in Coupon Clipping: Survey

  Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found.

• Agencies

  Build-A-Bear Workshop Promotes Virtual World via Sweepstakes

  Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.

• Agencies

  McDonald’s, Sam Adam’s Gain in Customer Loyalty: Survey

  When it comes to loyalty, consumers aren’t too willing to give up their favorite brands. But marketers who are adapting to the changing times and to consumers’ needs are finding new loyal followers.

• Agencies

  Postscripts

  BURGER KING: has teamed up with 4Kids Entertainment to launch a global partnership to develop kids’ meal premiums based on Monster Jam, a touring monster truck property.

• News Brief

  SHERATON HOTELS AND RESORTS: is offering guests a sneak preview of the Showtime series “The Tudors” in more than 50,000 hotel rooms nationwide beginning March 16.

• Email

  E-Mail Confidential: Amy Africa Tells All

  What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers.